cs.IR · 2026-06-28 · No. 37

Information Retrieval, 2026-06-28.

1 new papers in cs.IR. Titles, authors, abstracts. Links to arXiv. Want this in your inbox every morning? Subscribe →

01 — The papers

1 entries
  1. 01

    Attributed, But Not Incremental: Cannibalization-Corrected Attribution for Large-Scale Advertising

    Donghui Li, Bowen Yuan, Zili Yang, Qinxin Chen, Lijing Song

    cs.IR · cs.LG

    In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis. However, paid-attributed conversions such as daily new users (DNU) may systematically overstate true incremental growth when paid channels overlap with organic demand, brand-driven traffic, or other acquisition channels. This attribution-cannibalization mismatch can distort...

    arxiv.org/abs/2606.26690 · PDF

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