cs.GT · 2026-08-28 · No. 98

Computer Science and Game Theory, 2026-08-28.

1 new papers in cs.GT. Titles, authors, abstracts. Links to arXiv. Want this in your inbox every morning? Subscribe →

01 — The papers

1 entries
  1. 01

    Token-Level Advertising

    Hanbing Liu, Bowei Zhang, Changyuan Yu, Yinyu Ye, Qi Qi

    cs.GT · cs.LG

    Generative AI is transforming how people access information, challenging traditional advertising mechanisms built around predefined slots. Towards generation-native advertising, we propose the Latent Advertiser Mixture Auction (LAMA), a token-level advertising mechanism that embeds advertiser influence directly into the generation process. Advertisers report local continuation values that induce advertiser-specific next-token policies, from...

    arxiv.org/abs/2608.27382 · PDF

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